You are looking for
Prahalad, C.K. (08.2004). "Co-creation experiences: The next practice in value creation". Journal of interactive marketing (1094-9968), 18 (3), p. 5.
Full Text Online
from SAGE Journals Online
ⓘ
Full Text Online
from Business Source Ultimate
ⓘ
Full Text Online
from ProQuest One Business
ⓘ
Full Text Online
from ScienceDirect Journals
ⓘ
Full Text Online
from Sage Journals Online
ⓘ