globe
  1. Textbook 3 items
    1. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg 2016

      Book Essential reading

    2. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2016

      Book Essential reading

    3. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2016

      Book Essential reading

  2. Compulsory Readings 6 items
    1. Week 3 - Attention and Perception / Experiential Marketing 1 item
    2. Week 4 - Learning, Memory, Attitude / Nostalgia and retro-marketing 1 item
    3. Week 5 - Individual Decision Making / Shopping, 1 item
      1. Outsmart Your Own Biases. - Soll, J., Milkman, K., Payne, J. 2015

        Webpage Essential reading

    4. Week 7 - Reference Groups, Income, Social Class / Sharing Economy 1 item
      1. Learning to Play in the New "Share Economy". - Fournier, S., Eckhardt, G., Bardhi, F. 2013

        Website Essential reading

    5. Week 8 - Social Media, Brand Communities / Subculture of Consumption 1 item
      1. Getting Brand Communities Right. - Fournier, S. and Lee, L. 2009

        Website Essential reading

    6. Week 9 - Cultural Differences, Global Consumers, European Consumer Culture 1 item
      1. Diaspora Marketing. - Kumar, N. and Steenkamp, J. 2013

        Website Essential reading

  3. Extra Material 21 items
    If you want to understand more about these topics
    1. Week 2 - Consumer Motivations, Lifestyles, and Values 3 items
      1. Identity-based consumer behavior - Americus Reed, Mark R. Forehand, Stefano Puntoni, Luk Warlop 12/2012

        Article Recommended reading

    2. Week 3 - Attention and Perception / Experiential Marketing 3 items
      1. Taste Regimes and Market-Mediated Practice - Zeynep Arsel, Jonathan Bean 01/02/2013

        Article Recommended reading

      2. I Imagine, I Experience, I Like: The False Experience Effect - Priyali Rajagopal, Nicole Votolato Montgomery 01/10/2011

        Article Recommended reading

    3. Week 4 - Learning, Memory, Attitude / Nostalgia and Retro-marketing 3 items
      1. Underpredicting Learning after Initial Experience with a Product - Darron Billeter, Ajay Kalra, George Loewenstein 01/02/2011

        Website Recommended reading

      2. Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning. - Brown, StephenSherry Jr., John F.Kozinets, Robert V. 2003

        Article Recommended reading

      3. Creating a Consumable Past: How Memory Making Shapes Marketization - Katja H Brunk, Markus Giesler, Benjamin J Hartmann 15/09/2017

        Webpage Recommended reading

    4. Week 5 - Individual Decision Making / Shopping, Buying, Evaluating 3 items
      1. Affect as a Decision-Making System of the Present - Hannah H. Chang, Michel Tuan Pham 01/06/2013

        Website Recommended reading

    5. Week 7 - Reference Groups, Income, Social Class / Sharing Economy 3 items
      1. Access-Based Consumption: The Case of Car Sharing - Fleura Bardhi, Giana M. Eckhardt 01/12/2012

        Website Recommended reading

    6. Week 8 - Social Media, Brand Communities / Subculture of Consumption 3 items
      1. Brand Community - Albert M. Muniz, Thomas C. O'Guinn 03/2001

        Website Recommended reading

      2. Social Capital Production in a Virtual P3 Community - Charla Mathwick, Caroline Wiertz, Ko de Ruyter 04/2008

        Website Recommended reading

    7. Week 9 - Cultural Differences, Global Consumers, European Consumer Culture 3 items
All rights reserved ©