Bibliography for MBM015: Contemporary Issues in Strategic Marketing BETA

Berman, B. (2011) ‘Strategies to reduce product proliferation’, Business Horizons, 54(6), pp. 551–561. Available at: https://doi.org/10.1016/j.bushor.2011.07.003.

Brandenburger, Adam M.Nalebuff, Barry J. (1995) ‘The Right Game: Use Game Theory to Shape Strategy.  (cover story)’, Harvard Business Review, 73(Issue 4, p57-71. 15p. 1 Color Photograph, 2 Black and White Photographs), pp. 57–71.

Chiesa, V. and Frattini, F. (2011) ‘Commercializing Technological Innovation: Learning from Failures in High-Tech Markets*’, Journal of Product Innovation Management, 28(4), pp. 437–454. Available at: https://doi.org/10.1111/j.1540-5885.2011.00818.x.

Dawar, Niraj1 (2013) ‘WHEN MARKETING IS STRATEGY.’, Harvard Business Review, 91(Issue 12, p100-108. 9p. 4 Color Photographs), pp. 100–108.

Easingwood, C., Moxey, S. and Capleton, H. (2006) ‘Bringing High Technology to Market: Successful Strategies Employed in the Worldwide Software Industry’, Journal of Product Innovation Management, 23(6), pp. 498–511. Available at: https://doi.org/10.1111/j.1540-5885.2006.00220.x.

Guiltinan, J. (1999) ‘Launch strategy, launch tactics, and demand outcomes’, Journal of Product Innovation Management, 16(6), pp. 509–529. Available at: https://doi.org/10.1016/S0737-6782(99)00013-2.

Guiltinan, J.P. and Gundlach, G.T. (1996) ‘Aggressive and Predatory Pricing: A Framework for Analysis’, Journal of Marketing, 60(3). Available at: https://doi.org/10.2307/1251843.

Kim, W. Chan1Mauborgne, Renée2,3 (1999) ‘CREATING NEW MARKET SPACE.’, Harvard Business Review, 77(Issue 1, p83-93. 11p. 2 Diagrams), pp. 83–93.

Kim, W.C. (2005) ‘Blue Ocean Strategy: From Theory to Practice’, California Management Review, 47(3), pp. 105–121. Available at: https://doi.org/10.1177/000812560504700301.

Kraaijenbrink, J., Spender, J.-C. and Groen, A.J. (2010) ‘The Resource-Based View: A Review and Assessment of Its Critiques’, Journal of Management, 36(1), pp. 349–372. Available at: https://doi.org/10.1177/0149206309350775.

Kuester, S., Homburg, C. and Robertson, T.S. (1999) ‘Retaliatory Behavior to New Product Entry’, Journal of Marketing, 63(4). Available at: https://doi.org/10.2307/1251976.

Leszinski, RalfMarn, Michael V. (1997) ‘Setting value, not price.’, McKinsey Quarterly, (1), pp. 98–115. Available at: https://search.ebscohost.com/login.aspx?direct=true&authtype=ip,shib&custid=s1089299&db=bsu&AN=9707212365.

MacMillan, Ian C.1,2McGrath, Rita Gunther3 (1997) ‘Discovering New Points of Differentiation.’, Harvard Business Review, 75(Issue 4), pp. 133–145.

Mintzberg, HenryLampel, Joseph (no date) ‘Reflecting on the Strategy Process.’, Sloan Management Review, 40(Issue 3, p21-30. 10p. 1 Black and White Photograph, 1 Diagram), pp. 21–30. Available at: https://search.ebscohost.com/login.aspx?direct=true&authtype=ip,shib&custid=s1089299&db=bsu&AN=1792754.

Moore, Geoffrey A.1,2 gmoore@tcg-advisors.com (2004) ‘Darwin and the Demon: Innovating Within Established Enterprises.  (cover story)’, Harvard Business Review, 82(Issue 7/8, p86-92. 7p. 1 Color Photograph, 1 Black and White Photograph, 1 Chart), pp. 86–92.

Neilson, Gary L., Martin, Karla L., Powers, Elizabeth (2008) The Secrets to Successful STRATEGY EXECUTION., Harvard Business Review. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=authtype=ip,shib&custid=s1089299&db=asn&AN=32107990&type=1&searchMode=Standard&site=ehost-live.

Peng, Y.-N. and Sanderson, S.W. (2014) ‘Crossing the chasm with beacon products in the portable music player industry’, Technovation, 34(2), pp. 77–92. Available at: https://doi.org/10.1016/j.technovation.2013.09.009.

Porter, Michael E.1 (1996) ‘What Is Strategy?’, Harvard Business Review, 74(Issue 6, p61-78. 18p. 1 Black and White Photograph, 3 Diagrams), pp. 61–78.

Porter, Michael E.1,2Kramer, Mark R.2,3,4 mark.kramer@fsg-impact.org (2006) ‘Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility.’, Harvard Business Review, 84(Issue 12, p78-92. 13p. 3 Illustrations), pp. 78–92.

Prahalad, C. K.1Hamel, Gary2 (1990) ‘The Core Competence of the Corporation.’, Harvard Business Review, 68(Issue 3, p79-91. 13p. 2 Diagrams), pp. 79–91.

Prahalad, C.K. and Ramaswamy, V. (2004) ‘Co-creation experiences: The next practice in value creation’, Journal of Interactive Marketing, 18(3), pp. 5–14. Available at: https://doi.org/10.1002/dir.20015.

Ramaswamy, V. (2008) ‘Co‐creating value through customers’ experiences: the Nike case’, Strategy & Leadership, 36(5), pp. 9–14. Available at: https://doi.org/10.1108/10878570810902068.

Ritson, Mark1 m.ritson@mbs.edu (2009) ‘Should You Launch a Fighter Brand?’, Harvard Business Review, 87(Issue 10, p86-94. 9p. 7 Color Photographs), pp. 86–94.

Schmidt, Glenvan der Rhee, Bo (no date) ‘How to Position Your Innovation in the Marketplace’, MIT Sloan Management Review, 55, pp. 17–20. Available at: https://www.proquest.com/docview/1475566240?pq-origsite=summon&accountid=14510.

Varadarajan, R. (2009) ‘Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations’, Business Horizons, 52(1), pp. 21–29. Available at: https://doi.org/10.1016/j.bushor.2008.03.011.

Walker, O.C. and Mullins, J.W. (2014) Marketing strategy: a decision-focused approach. Eighth edition. New York: McGraw-Hill Irwin.

Wooder, S. and Baker, S. (2012) ‘Extracting Key Lessons in Service Innovation’, Journal of Product Innovation Management, 29(1), pp. 13–20. Available at: https://doi.org/10.1111/j.1540-5885.2011.00875.x.

Wunker, S. (2012a) ‘Better growth decisions: early mover, fast follower or late follower?’, Strategy & Leadership, 40(2), pp. 43–48. Available at: https://doi.org/10.1108/10878571211209341.

Wunker, S. (2012b) ‘Better growth decisions: early mover, fast follower or late follower?’, Strategy & Leadership, 40(2), pp. 43–48. Available at: https://doi.org/10.1108/10878571211209341.