BRYNJOLFSSON, ERIKMCAFEE, ANDREW. 2017. ‘THE BUSINESS OF ARTIFICIAL INTELLIGENCE: WHAT IT CAN -- AND CANNOT -- DO FOR YOUR ORGANIZATION.’ Harvard Business Review Digital Articles, 3–11. http://0-search.ebscohost.com.wam.city.ac.uk/login.aspx?direct=true&db=bth&AN=124641871&site=ehost-live.
Hilken, Tim, Ko de Ruyter, Mathew Chylinski, Dominik Mahr, and Debbie I. Keeling. 2017. ‘Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences’. Journal of the Academy of Marketing Science 45 (6): 884–905. https://doi.org/10.1007/s11747-017-0541-x.
PORTER, MICHAEL E.HEPPELMANN, JAMES E. 2017. ‘WHY EVERY ORGANIZATION NEEDS AN AUGMENTED REALITY STRATEGY.’ Harvard Business Review. 95 (Issue 6, p46-57. 12p. 3 Color Photographs): 46–57.
Power, Brad. 2017. ‘How AI Is Streamlining Marketing and Sales.’ Harvard Business Review Digital Articles, 2–4. https://search.ebscohost.com/login.aspx?direct=true&authtype=ip,shib&custid=s1089299&db=bsu&AN=123809448.
Walker, Orville C., and John W. Mullins. 2014. Marketing Strategy: A Decision-Focused Approach. Eighth edition. New York: McGraw-Hill Irwin.