Berman, Barry. 2011. ‘Strategies to Reduce Product Proliferation’. Business Horizons 54(6):551–61. doi: 10.1016/j.bushor.2011.07.003.
Brandenburger, Adam M.Nalebuff, Barry J. 1995. ‘The Right Game: Use Game Theory to Shape Strategy.  (Cover Story)’. Harvard Business Review 73(Issue 4, p57-71. 15p. 1 Color Photograph, 2 Black and White Photographs):57–71.
Chiesa, Vittorio, and Federico Frattini. 2011. ‘Commercializing Technological Innovation: Learning from Failures in High-Tech Markets*’. Journal of Product Innovation Management 28(4):437–54. doi: 10.1111/j.1540-5885.2011.00818.x.
Dawar, Niraj1. 2013. ‘WHEN MARKETING IS STRATEGY.’ Harvard Business Review 91(Issue 12, p100-108. 9p. 4 Color Photographs):100–108.
Easingwood, Chris, Steven Moxey, and Henry Capleton. 2006. ‘Bringing High Technology to Market: Successful Strategies Employed in the Worldwide Software Industry’. Journal of Product Innovation Management 23(6):498–511. doi: 10.1111/j.1540-5885.2006.00220.x.
Guiltinan, J. 1999. ‘Launch Strategy, Launch Tactics, and Demand Outcomes’. Journal of Product Innovation Management 16(6):509–29. doi: 10.1016/S0737-6782(99)00013-2.
Guiltinan, Joseph P., and Gregory T. Gundlach. 1996. ‘Aggressive and Predatory Pricing: A Framework for Analysis’. Journal of Marketing 60(3). doi: 10.2307/1251843.
Kim, W. Chan. 2005. ‘Blue Ocean Strategy: From Theory to Practice’. California Management Review 47(3):105–21. doi: 10.1177/000812560504700301.
Kim, W. Chan1Mauborgne, Renée2,3. 1999. ‘CREATING NEW MARKET SPACE.’ Harvard Business Review 77(Issue 1, p83-93. 11p. 2 Diagrams):83–93.
Kraaijenbrink, Jeroen, J. C. Spender, and Aard J. Groen. 2010. ‘The Resource-Based View: A Review and Assessment of Its Critiques’. Journal of Management 36(1):349–72. doi: 10.1177/0149206309350775.
Kuester, Sabine, Christian Homburg, and Thomas S. Robertson. 1999. ‘Retaliatory Behavior to New Product Entry’. Journal of Marketing 63(4). doi: 10.2307/1251976.
Leszinski, RalfMarn, Michael V. 1997. ‘Setting Value, Not Price.’ McKinsey Quarterly (1):98–115.
MacMillan, Ian C.1,2McGrath, Rita Gunther3. 1997. ‘Discovering New Points of Differentiation.’ Harvard Business Review 75(Issue 4):133–45.
Mintzberg, HenryLampel, Joseph. n.d. ‘Reflecting on the Strategy Process.’ Sloan Management Review 40(Issue 3, p21-30. 10p. 1 Black and White Photograph, 1 Diagram):21–30.
Moore, Geoffrey A.1,2 gmoore@tcg-advisors.com. 2004. ‘Darwin and the Demon: Innovating Within Established Enterprises.  (Cover Story)’. Harvard Business Review 82(Issue 7/8, p86-92. 7p. 1 Color Photograph, 1 Black and White Photograph, 1 Chart):86–92.
Neilson, Gary L., Martin, Karla L., Powers, Elizabeth. 2008. ‘The Secrets to Successful STRATEGY EXECUTION.’ Harvard Business Review 86(Issue 6, p60-70. 11p. 3 Color Photographs, 3 Illustrations, 2 Charts):60–70. Retrieved (https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=authtype=ip,shib&custid=s1089299&db=asn&AN=32107990&type=1&searchMode=Standard&site=ehost-live).
Peng, Yi-Nung, and Susan Walsh Sanderson. 2014. ‘Crossing the Chasm with Beacon Products in the Portable Music Player Industry’. Technovation 34(2):77–92. doi: 10.1016/j.technovation.2013.09.009.
Porter, Michael E.1. 1996. ‘What Is Strategy?’ Harvard Business Review 74(Issue 6, p61-78. 18p. 1 Black and White Photograph, 3 Diagrams):61–78.
Porter, Michael E.1,2Kramer, Mark R.2,3,4 mark.kramer@fsg-impact.org. 2006. ‘Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility.’ Harvard Business Review 84(Issue 12, p78-92. 13p. 3 Illustrations):78–92.
Prahalad, C. K., and Venkat Ramaswamy. 2004. ‘Co-Creation Experiences: The next Practice in Value Creation’. Journal of Interactive Marketing 18(3):5–14. doi: 10.1002/dir.20015.
Prahalad, C. K.1Hamel, Gary2. 1990. ‘The Core Competence of the Corporation.’ Harvard Business Review 68(Issue 3, p79-91. 13p. 2 Diagrams):79–91.
Ramaswamy, Venkat. 2008. ‘Co‐creating Value through Customers’ Experiences: The Nike Case’. Strategy & Leadership 36(5):9–14. doi: 10.1108/10878570810902068.
Ritson, Mark1 m.ritson@mbs.edu. 2009. ‘Should You Launch a Fighter Brand?’ Harvard Business Review 87(Issue 10, p86-94. 9p. 7 Color Photographs):86–94.
Schmidt, Glenvan der Rhee, Bo. n.d. ‘How to Position Your Innovation in the Marketplace’. MIT Sloan Management Review 55:17–20.
Varadarajan, Rajan. 2009. ‘Fortune at the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental Innovations’. Business Horizons 52(1):21–29. doi: 10.1016/j.bushor.2008.03.011.
Walker, Orville C., and John W. Mullins. 2014. Marketing Strategy: A Decision-Focused Approach. Eighth edition. New York: McGraw-Hill Irwin.
Wooder, Stella, and Steven Baker. 2012. ‘Extracting Key Lessons in Service Innovation’. Journal of Product Innovation Management 29(1):13–20. doi: 10.1111/j.1540-5885.2011.00875.x.
Wunker, Stephen. 2012a. ‘Better Growth Decisions: Early Mover, Fast Follower or Late Follower?’ Strategy & Leadership 40(2):43–48. doi: 10.1108/10878571211209341.
Wunker, Stephen. 2012b. ‘Better Growth Decisions: Early Mover, Fast Follower or Late Follower?’ Strategy & Leadership 40(2):43–48. doi: 10.1108/10878571211209341.