Bibliography for MBM015: Contemporary Issues in Strategic Marketing BETA

@article{Berman_2011, title={Strategies to reduce product proliferation}, volume={54}, DOI={10.1016/j.bushor.2011.07.003}, number={6}, journal={Business Horizons}, author={Berman, Barry}, year={2011}, month={Nov}, pages={551–561} }

@article{Brandenburger, Adam M.Nalebuff, Barry J._1995, title={The Right Game: Use Game Theory to Shape Strategy.  (cover story)}, volume={73}, number={Issue 4, p57-71. 15p. 1 Color Photograph, 2 Black and White Photographs}, journal={Harvard Business Review}, author={Brandenburger, Adam M.Nalebuff, Barry J.}, year={1995}, pages={57–71} }

@article{Chiesa_Frattini_2011, title={Commercializing Technological Innovation: Learning from Failures in High-Tech Markets*}, volume={28}, DOI={10.1111/j.1540-5885.2011.00818.x}, number={4}, journal={Journal of Product Innovation Management}, author={Chiesa, Vittorio and Frattini, Federico}, year={2011}, month={Jul}, pages={437–454} }

@article{Dawar, Niraj1_2013, title={WHEN MARKETING IS STRATEGY.}, volume={91}, number={Issue 12, p100-108. 9p. 4 Color Photographs}, journal={Harvard Business Review}, author={Dawar, Niraj1}, year={2013}, pages={100–108} }

@article{Easingwood_Moxey_Capleton_2006, title={Bringing High Technology to Market: Successful Strategies Employed in the Worldwide Software Industry}, volume={23}, DOI={10.1111/j.1540-5885.2006.00220.x}, number={6}, journal={Journal of Product Innovation Management}, author={Easingwood, Chris and Moxey, Steven and Capleton, Henry}, year={2006}, month={Nov}, pages={498–511} }

@article{Guiltinan_1999, title={Launch strategy, launch tactics, and demand outcomes}, volume={16}, url={https://www.sciencedirect.com/science/article/pii/S0737678299000132}, DOI={10.1016/S0737-6782(99)00013-2}, number={6}, journal={Journal of Product Innovation Management}, author={Guiltinan, J}, year={1999}, month={Nov}, pages={509–529} }

@article{Guiltinan_Gundlach_1996, title={Aggressive and Predatory Pricing: A Framework for Analysis}, volume={60}, DOI={10.2307/1251843}, number={3}, journal={Journal of Marketing}, author={Guiltinan, Joseph P. and Gundlach, Gregory T.}, year={1996}, month={Jul} }

@article{Kim_2005, title={Blue Ocean Strategy: From Theory to Practice}, volume={47}, DOI={10.1177/000812560504700301}, number={3}, journal={California Management Review}, author={Kim, W. Chan}, year={2005}, month={Apr}, pages={105–121} }

@article{Kim, W. Chan1Mauborgne, Renée2,3_1999, title={CREATING NEW MARKET SPACE.}, volume={77}, number={Issue 1, p83-93. 11p. 2 Diagrams}, journal={Harvard Business Review}, author={Kim, W. Chan1Mauborgne, Renée2,3}, year={1999}, pages={83–93} }

@article{Kraaijenbrink_Spender_Groen_2010, title={The Resource-Based View: A Review and Assessment of Its Critiques}, volume={36}, DOI={10.1177/0149206309350775}, number={1}, journal={Journal of Management}, author={Kraaijenbrink, Jeroen and Spender, J.-C. and Groen, Aard J.}, year={2010}, month={Jan}, pages={349–372} }

@article{Kuester_Homburg_Robertson_1999, title={Retaliatory Behavior to New Product Entry}, volume={63}, DOI={10.2307/1251976}, number={4}, journal={Journal of Marketing}, author={Kuester, Sabine and Homburg, Christian and Robertson, Thomas S.}, year={1999}, month={Oct} }

@article{Leszinski, RalfMarn, Michael V._1997, title={Setting value, not price.}, url={https://search.ebscohost.com/login.aspx?direct=true&authtype=ip,shib&custid=s1089299&db=bsu&AN=9707212365}, number={1}, journal={McKinsey Quarterly}, author={Leszinski, RalfMarn, Michael V.}, year={1997}, pages={98–115} }

@article{MacMillan, Ian C.1,2McGrath, Rita Gunther3_1997, title={Discovering New Points of Differentiation.}, volume={75}, number={Issue 4}, journal={Harvard Business Review}, author={MacMillan, Ian C.1,2McGrath, Rita Gunther3}, year={1997}, pages={133–145} }

@article{Mintzberg, HenryLampel, Joseph, title={Reflecting on the Strategy Process.}, volume={40}, url={https://search.ebscohost.com/login.aspx?direct=true&authtype=ip,shib&custid=s1089299&db=bsu&AN=1792754}, number={Issue 3, p21-30. 10p. 1 Black and White Photograph, 1 Diagram}, journal={Sloan Management Review}, author={Mintzberg, HenryLampel, Joseph}, pages={21–30} }

@article{Moore, Geoffrey A.1,2 gmoore@tcg-advisors.com_2004, title={Darwin and the Demon: Innovating Within Established Enterprises.  (cover story)}, volume={82}, number={Issue 7/8, p86-92. 7p. 1 Color Photograph, 1 Black and White Photograph, 1 Chart}, journal={Harvard Business Review}, author={Moore, Geoffrey A.1,2 gmoore@tcg-advisors.com}, year={2004}, pages={86–92} }

@misc{Neilson, Gary L., Martin, Karla L., Powers, Elizabeth_2008, title={The Secrets to Successful STRATEGY EXECUTION.}, volume={86}, url={https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=authtype=ip,shib&custid=s1089299&db=asn&AN=32107990&type=1&searchMode=Standard&site=ehost-live}, number={Issue 6, p60-70. 11p. 3 Color Photographs, 3 Illustrations, 2 Charts}, journal={Harvard Business Review}, author={Neilson, Gary L., Martin, Karla L., Powers, Elizabeth}, year={2008}, pages={60–70} }

@article{Peng_Sanderson_2014, title={Crossing the chasm with beacon products in the portable music player industry}, volume={34}, DOI={10.1016/j.technovation.2013.09.009}, number={2}, journal={Technovation}, author={Peng, Yi-Nung and Sanderson, Susan Walsh}, year={2014}, month={Feb}, pages={77–92} }

@article{Porter, Michael E.1_1996, title={What Is Strategy?}, volume={74}, number={Issue 6, p61-78. 18p. 1 Black and White Photograph, 3 Diagrams}, journal={Harvard Business Review}, author={Porter, Michael E.1}, year={1996}, pages={61–78} }

@article{Porter, Michael E.1,2Kramer, Mark R.2,3,4 mark.kramer@fsg-impact.org_2006, title={Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility.}, volume={84}, number={Issue 12, p78-92. 13p. 3 Illustrations}, journal={Harvard Business Review}, author={Porter, Michael E.1,2Kramer, Mark R.2,3,4 mark.kramer@fsg-impact.org}, year={2006}, pages={78–92} }

@article{Prahalad, C. K.1Hamel, Gary2_1990, title={The Core Competence of the Corporation.}, volume={68}, number={Issue 3, p79-91. 13p. 2 Diagrams}, journal={Harvard Business Review}, author={Prahalad, C. K.1Hamel, Gary2}, year={1990}, pages={79–91} }

@article{Prahalad_Ramaswamy_2004, title={Co-creation experiences: The next practice in value creation}, volume={18}, DOI={10.1002/dir.20015}, number={3}, journal={Journal of Interactive Marketing}, author={Prahalad, C.K. and Ramaswamy, Venkat}, year={2004}, month={Jan}, pages={5–14} }

@article{Ramaswamy_2008, title={Co‐creating value through customers’ experiences: the Nike case}, volume={36}, DOI={10.1108/10878570810902068}, number={5}, journal={Strategy & Leadership}, author={Ramaswamy, Venkat}, year={2008}, month={Sep}, pages={9–14} }

@article{Ritson, Mark1 m.ritson@mbs.edu_2009, title={Should You Launch a Fighter Brand?}, volume={87}, number={Issue 10, p86-94. 9p. 7 Color Photographs}, journal={Harvard Business Review}, author={Ritson, Mark1 m.ritson@mbs.edu}, year={2009}, pages={86–94} }

@article{Schmidt, Glenvan der Rhee, Bo, title={How to Position Your Innovation in the Marketplace}, volume={55}, url={https://www.proquest.com/docview/1475566240?pq-origsite=summon&accountid=14510}, journal={MIT Sloan Management Review}, author={Schmidt, Glenvan der Rhee, Bo}, pages={17–20} }

@article{Varadarajan_2009, title={Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations}, volume={52}, DOI={10.1016/j.bushor.2008.03.011}, number={1}, journal={Business Horizons}, author={Varadarajan, Rajan}, year={2009}, month={Jan}, pages={21–29} }

@book{Walker_Mullins_2014, address={New York}, edition={Eighth edition}, title={Marketing strategy: a decision-focused approach}, publisher={McGraw-Hill Irwin}, author={Walker, Orville C. and Mullins, John W.}, year={2014} }

@article{Wooder_Baker_2012, title={Extracting Key Lessons in Service Innovation}, volume={29}, DOI={10.1111/j.1540-5885.2011.00875.x}, number={1}, journal={Journal of Product Innovation Management}, author={Wooder, Stella and Baker, Steven}, year={2012}, month={Jan}, pages={13–20} }

@article{Wunker_2012a, title={Better growth decisions: early mover, fast follower or late follower?}, volume={40}, DOI={10.1108/10878571211209341}, number={2}, journal={Strategy & Leadership}, author={Wunker, Stephen}, year={2012}, month={Mar}, pages={43–48} }

@article{Wunker_2012b, title={Better growth decisions: early mover, fast follower or late follower?}, volume={40}, DOI={10.1108/10878571211209341}, number={2}, journal={Strategy & Leadership}, author={Wunker, Stephen}, year={2012}, month={Mar}, pages={43–48} }