Bibliography for MBM015: Contemporary Issues in Strategic Marketing BETA

Berman, Barry. 2011. ‘Strategies to Reduce Product Proliferation’. Business Horizons 54 (6): 551–61. https://doi.org/10.1016/j.bushor.2011.07.003.

Brandenburger, Adam M.Nalebuff, Barry J. 1995. ‘The Right Game: Use Game Theory to Shape Strategy.  (Cover Story)’. Harvard Business Review 73 (Issue 4, p57-71. 15p. 1 Color Photograph, 2 Black and White Photographs): 57–71.

Chiesa, Vittorio, and Federico Frattini. 2011. ‘Commercializing Technological Innovation: Learning from Failures in High-Tech Markets*’. Journal of Product Innovation Management 28 (4): 437–54. https://doi.org/10.1111/j.1540-5885.2011.00818.x.

Dawar, Niraj1. 2013. ‘WHEN MARKETING IS STRATEGY.’ Harvard Business Review 91 (Issue 12, p100-108. 9p. 4 Color Photographs): 100–108.

Easingwood, Chris, Steven Moxey, and Henry Capleton. 2006. ‘Bringing High Technology to Market: Successful Strategies Employed in the Worldwide Software Industry’. Journal of Product Innovation Management 23 (6): 498–511. https://doi.org/10.1111/j.1540-5885.2006.00220.x.

Guiltinan, J. 1999. ‘Launch Strategy, Launch Tactics, and Demand Outcomes’. Journal of Product Innovation Management 16 (6): 509–29. https://doi.org/10.1016/S0737-6782(99)00013-2.

Guiltinan, Joseph P., and Gregory T. Gundlach. 1996. ‘Aggressive and Predatory Pricing: A Framework for Analysis’. Journal of Marketing 60 (3). https://doi.org/10.2307/1251843.

Kim, W. Chan. 2005. ‘Blue Ocean Strategy: From Theory to Practice’. California Management Review 47 (3): 105–21. https://doi.org/10.1177/000812560504700301.

Kim, W. Chan1Mauborgne, Renée2,3. 1999. ‘CREATING NEW MARKET SPACE.’ Harvard Business Review 77 (Issue 1, p83-93. 11p. 2 Diagrams): 83–93.

Kraaijenbrink, Jeroen, J.-C. Spender, and Aard J. Groen. 2010. ‘The Resource-Based View: A Review and Assessment of Its Critiques’. Journal of Management 36 (1): 349–72. https://doi.org/10.1177/0149206309350775.

Kuester, Sabine, Christian Homburg, and Thomas S. Robertson. 1999. ‘Retaliatory Behavior to New Product Entry’. Journal of Marketing 63 (4). https://doi.org/10.2307/1251976.

Leszinski, RalfMarn, Michael V. 1997. ‘Setting Value, Not Price.’ McKinsey Quarterly, no. 1: 98–115. https://search.ebscohost.com/login.aspx?direct=true&authtype=ip,shib&custid=s1089299&db=bsu&AN=9707212365.

MacMillan, Ian C.1,2McGrath, Rita Gunther3. 1997. ‘Discovering New Points of Differentiation.’ Harvard Business Review 75 (Issue 4): 133–45.

Mintzberg, HenryLampel, Joseph. n.d. ‘Reflecting on the Strategy Process.’ Sloan Management Review 40 (Issue 3, p21-30. 10p. 1 Black and White Photograph, 1 Diagram): 21–30. https://search.ebscohost.com/login.aspx?direct=true&authtype=ip,shib&custid=s1089299&db=bsu&AN=1792754.

Moore, Geoffrey A.1,2 gmoore@tcg-advisors.com. 2004. ‘Darwin and the Demon: Innovating Within Established Enterprises.  (Cover Story)’. Harvard Business Review 82 (Issue 7/8, p86-92. 7p. 1 Color Photograph, 1 Black and White Photograph, 1 Chart): 86–92.

Neilson, Gary L., Martin, Karla L., Powers, Elizabeth. 2008. ‘The Secrets to Successful STRATEGY EXECUTION.’ Harvard Business Review. 2008. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=authtype=ip,shib&custid=s1089299&db=asn&AN=32107990&type=1&searchMode=Standard&site=ehost-live.

Peng, Yi-Nung, and Susan Walsh Sanderson. 2014. ‘Crossing the Chasm with Beacon Products in the Portable Music Player Industry’. Technovation 34 (2): 77–92. https://doi.org/10.1016/j.technovation.2013.09.009.

Porter, Michael E.1. 1996. ‘What Is Strategy?’ Harvard Business Review 74 (Issue 6, p61-78. 18p. 1 Black and White Photograph, 3 Diagrams): 61–78.

Porter, Michael E.1,2Kramer, Mark R.2,3,4 mark.kramer@fsg-impact.org. 2006. ‘Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility.’ Harvard Business Review 84 (Issue 12, p78-92. 13p. 3 Illustrations): 78–92.

Prahalad, C. K.1Hamel, Gary2. 1990. ‘The Core Competence of the Corporation.’ Harvard Business Review 68 (Issue 3, p79-91. 13p. 2 Diagrams): 79–91.

Prahalad, C.K., and Venkat Ramaswamy. 2004. ‘Co-Creation Experiences: The next Practice in Value Creation’. Journal of Interactive Marketing 18 (3): 5–14. https://doi.org/10.1002/dir.20015.

Ramaswamy, Venkat. 2008. ‘Co‐creating Value through Customers’ Experiences: The Nike Case’. Strategy & Leadership 36 (5): 9–14. https://doi.org/10.1108/10878570810902068.

Ritson, Mark1 m.ritson@mbs.edu. 2009. ‘Should You Launch a Fighter Brand?’ Harvard Business Review 87 (Issue 10, p86-94. 9p. 7 Color Photographs): 86–94.

Schmidt, Glenvan der Rhee, Bo. n.d. ‘How to Position Your Innovation in the Marketplace’. MIT Sloan Management Review 55: 17–20. https://www.proquest.com/docview/1475566240?pq-origsite=summon&accountid=14510.

Varadarajan, Rajan. 2009. ‘Fortune at the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental Innovations’. Business Horizons 52 (1): 21–29. https://doi.org/10.1016/j.bushor.2008.03.011.

Walker, Orville C., and John W. Mullins. 2014. Marketing Strategy: A Decision-Focused Approach. Eighth edition. New York: McGraw-Hill Irwin.

Wooder, Stella, and Steven Baker. 2012. ‘Extracting Key Lessons in Service Innovation’. Journal of Product Innovation Management 29 (1): 13–20. https://doi.org/10.1111/j.1540-5885.2011.00875.x.

Wunker, Stephen. 2012a. ‘Better Growth Decisions: Early Mover, Fast Follower or Late Follower?’ Strategy & Leadership 40 (2): 43–48. https://doi.org/10.1108/10878571211209341.

———. 2012b. ‘Better Growth Decisions: Early Mover, Fast Follower or Late Follower?’ Strategy & Leadership 40 (2): 43–48. https://doi.org/10.1108/10878571211209341.